Morning. Your LinkedIn profile is the central core of any LinkedIn marketing strategy. You can look at your profile as a combination of your five-minute elevator speech and your business card all rolled into one. Get your profile right, and you’re in business. Get it wrong, and you might as well take your ball and go home.
In this article, I’d like to talk about four generic things you can do to make sure you have an exciting and dynamic LinkedIn profile.
One: Get a professional head shot.
No, you don’t need a glamour shot like an actor needs. But you do need a really nice, professional looking head shot. If you’re serious about marketing yourself, either for a job or for business, on LinkedIn, your profile picture is worth investing a little money in.
Two: Sub part recommendations are almost as bad as bad recommendations.
You get to choose whether to have a recommendation included in your profile. What I often see, though, is people who accept low quality recommendations, probably thinking a ho hum recommendation is better than nothing at all. No, it’s not! Yes, you need recommendations, but you don’t need limp, dishwater recommendations. You want your recommendations to be specific and exciting. How to get those? Well, if you know the person who wrote your recommendation, just ask them if they’d consider punching it up some with more specificity.
Three: Writing your profile summary in third person.
This screams “dull, dull, dull!” It’s just weird to read someone’s profile summary in third person. It’s as if someone else wrote it, but we all know that the profile summary is written by the person whose face is on the account! Also, remember this. LinkedIn is a networking platform. What would you think if you want to a BNI meeting and someone started telling you about themselves but was talking in third person. He did this. She did that. Etc. Weird!
The I form is much better.
Four: don’t leak out proprietary information about your former company!
Just don’t do it. If you want to make something public, an example of your work, a case study, etc., run that by your former employer and get their okay first. You’ll save yourself at least a nasty phone call or maybe even more grief!
Good luck and until the next blog on LinkedIn and if I can help you make money online, including with LinkedIn, just contact me here, ok?
p.s. If you are interested in more practical tips about how you can use LinkedIn to reach your objectives, including how to get leads, bookmark these posts.