The internet and therefor also online marketing has moved on… and what worked before is now obsolete. Boring text gets ignored… and even images too. Now, in 2019, video marketing in different forms have taken over the Net. In this first blog, I will help you to take a decision on if video marketing is something for you or not.
Are you wondering whether or not you should be investing in video marketing?
Although it can be a very effective marketing tool, video marketing isn’t necessarily for everyone. Some businesses may do fine without it, but for others it could prove invaluable to their success.
If you’re trying to determine whether it’s right for your business, below you’ll discover 3 signs you should invest in video marketing.
- Your conversion rates are low
Are your conversion rates dropping? If so, it could be a sign you need to invest in video marketing.
Research has proven that customers including consumers prefer videos over written content. In fact, when it comes to product information, viewers are thought to be 64% to 85% more likely to make a purchase after watching a video. However, it’s not just product videos which can boost conversion rates, instructional and “how to” videos can also be extremely effective at improving conversions.
- You don’t rank highly on search engines
Did you know that search engines such as Google, prioritize video content in their search results? This means, videos matching a user’s search term, will typically show up before any written content.
It’s even been shown that videos double your chance of showing up on the first page of Google’s search results. So, if you’re looking at ways to boost your search rankings, videos could be just what you need.
Keep in mind, this will only work if your videos are posted on your actual website and not a platform such as YouTube. If they are, it is YouTube which would receive the traffic, not your business website.
- You want to boost brand loyalty
Brand loyalty is something that’s going to keep customers coming back for more. However, building it up online can take time. That is of course, unless you utilize the power of video.
Videos are known to significantly boost engagement. Consumers would much rather watch a video than read a blog. By publishing regularly different types of videos, you’ll start to build-up your personal and your business brand loyalty fairly rapidly.
However, you need to keep in mind that when boosting brand loyalty via videos, you’ll need to avoid sales talk. Instead, focus on engaging content which entertains, educates and even tugs at your viewer’s heart strings.
To sum up, video marketing can prove beneficial for any business today. For starting your business and for growing your business. Those who aren’t currently taking advantage of this powerful marketing tool could be seriously missing out. If you answered “yes” to any of the questions above, now is definitely the time to consider investing in video marketing.
If you want to know more about how YOU can use video and video marketing to start and/or grow YOUR business, then fill in this form today.
In the next blog on ‘Video marketing: the Basics’, we will cover ‘5 Questions to Ask Yourself Before Jumping into Video Marketing’, ok? But if there is any other topic you want to learn moreabout regarding how you can use video marketing, then drop me a line here, ok?
Tony de Bree
Tony de Bree has been working in Educational Technology and multimedia since 1985 and in (corporate) venturing and entrepreneurial financing of high-tech and impact startups and scaleups inside and outside Banking, FinTech, RegTech & EdTech since 1997. He earmarked Amazon.com, Bol.com, PayPal, ASML & IKEA in 2001 while working at Corporate IT Strategy at ABN Amro. He is a successful online entrepreneur & online marketeer as his ‘plan b’ since 2001. He left the Bank at the end of 2011 and is helping executives, students, founders of startups, CEOs of scaleups & SMES to make money online and offline and ‘Start & Grow their business without growing their organization’. Connect with him on LinkedIn here or contact him here.