Since 1997 and especially since a number of years, there is a lot of hype going on about pitching and elevator pitching in particular. But not much is said about how important it is to prepare yourself and to do your homework for a perfect pitch. Pitching is about connecting, not about YOU!
Here are my 7 personal tips on ‘how to prepare for a perfect pitch?’ for a professional audience (so not for clowns….).
1 – Checkout the location of your pitch. One of the most important points in your preparation is to checkout the location where you will pitch. How is the light? How warm is it or will it be? How are the acoustics of the room/the venue? If you get the chance, pick the best spot.
2 – Ask how much time you have. A lot of ‘pitch gurus’ are telling you that a good pitch does not last more than x-minutes. The reality is, that that depends on your audience! So always ask how much time you have. That does not mean that you have to use all the time by the way…
3 – Find out who else is pitching. It is important to know how many companies/or people are also pitching and what their strenghts and weaknesses are.
4 – Find out who is in the jury. When I am in startup and scale-up juries inside and outside FinTech, I always ask presenters if they Googled me and the other ‘decision-makers’. It does not really matter if you are in front of a pitch-jury or in front of potential investors or people that want to fund you. Do your homework! You have to know who is who.
5 – Find out what makes them tick. After you have discovered who the decision-makers are, you have to write down what their profile is. What makes them tick? What are they looking for? What are keywords you just be used in order to connect with them. That means you have to get an emotional link with them.
6 – Ask for the criteria. I have been in many public and incompany pitch contests and especially corporate venturing and entrepreneurial finance sessions since 1997 and often the organisers are not really clear about the criteria! It is always good to find out if there are clear criteria on which decisions will be taken or not. And if yes, shape your story based on those criteria.
7 – Make sure the pitch is part of an integrated marketing strategy. Pitching should be part of a concise and planned online and offline marketingplan for different targetgroups including members of pitch juries, corporate venturists and venture capitalists.
That was that for today. These were my 7 personal tips on hwo to prepare yourself for a perfect pitch. My conclusion is simple:
‘A perfect pitch depends on a perfect preparation’ (Tony de Bree).
If you want to read, see and hear more tips on pitching in different forms as part of your marketing strategy, then bookmark these posts.
And if you have any other tips or comments to make, just put them into ‘Comments’ under here, ok? You can always call me on 00316-34387806 or e-mail me here.