About Tony - in short

Tony was born in The Hague (The Netherlands) and after his father (an SME) went bankrupt, he had to earn a living to pay for his studies, his rent and his food.  After that, he worked 26 years in global banking and financial services at ABN Amro Bank. He has making money online since 2001 as Internet marketeer and onlne entrepreneur with 12.000 independent business owners worldwide as his ‘plan b’. He is helping customers to select the best startups & scaleups since 1997 and at the same time, he helps founders of startups and CEOs of scaleups from idea to successful scaleup and how to do that.

He left his corporate position in 2011 and since then he wrote 5 ‘how-to-books’ in Dutch on organizational and personal transformation and many e-books in English on entrepreneurship, making money online, selfhelp and personal development. Consulting, training & coaching different types of customers online and offline to pass ‘their doorways of no return’ and become a happy and successfull person professionally at the same time.

For whom – customers


Helping different types of customers including senior managers in corporates, at public authorities (including ministries and municipalities), starters, independent business owners and unemployed people of different ages from different cultural backgrounds.

Different types of tailormade and on demand services online and offline including consulting, training, lecturing, coaching groups and individuals incompany and in The Hague.







Customer Intimacy
















Business & Crowd




Books (in Dutch)

In this personally 'diary', Tony describes in the form of short stories what really happened at Amro and ABN Amro from 1985 to the end of 2011 when he left the bank. Including the  Internet bubble, 9/11, the world of the Panama Papers, the hostile take-over by RBS, Fortis and Banco Santander and the reality after the so-called 'rescue'  of the Bank under the Nationalisation under former Dutch Ministers of Finance, Gerrit Zalm and Wouter Bos.


'Dinosaur or crocodile. The future of management, organizing and collaboration' (in Dutch) is a 'must-read' 'How-to' management, digital transformation and change book for management consultants, CEO's, CFO's, COO's, CIO's & CTO's. 

'Geld verdienen met jezelf. Begin voor jezelf, doe waar je goed in bent en bepaal je eigen toekomst.'​ is based on Tony's own experiences since 2001 as Internet marketeer and online entrepreneur with 12.000+ independent business owners worldwide.

The first 'do-it-yourself' book in Dutch in how to turn your idea into a successful startup'. Based on Tony's own experience since 1997 and of experienced Dutch investors including in high-tech and impact startups and scale-ups.