[BLOG]: How To Choose The Right ‘Free Masterclass’ – Tony de Bree

[BLOG]: 'How To Choose The Right 'Free Masterclass' by Tony de Bree.

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Successful entrepreneurs are good, no actually great at managing their time, energy & money. In a break-out session at the Venture Cafe in Rotterdam next Thursday the 22nd of August. I will show entrepreneurs how to get more things done in less time, spend less energy & make more money.


You can only do one thing at the time in your life. And that goes for your private life and also in your professional life. One of the topics that often comes up when I am allowed to help entrepreneurs is how I spend my time and how I choose what to do and where to go. Two weeks ago, I received a nice email from one of the attendees of my break-out session and he wrote something like:

‘I hesitated a long time to choose which masterclass to go to, but I am happy that I picked yours, Tony’.

What is a ‘masterclass’? 

Before we can answer the question, we first have to define what a masterclass is (Wikipedia):

‘A master class is a class given to students of a particular discipline by an expert of that discipline—…’

Ok. Well that is clear. It is ‘a class’ , in a ‘particular discipline’, facilitated by ‘an expert of that discipline’. That already gives us some idea…

How to choose the right masterclass?

Well, with that definition in mind, here is my personal checklist I developed for myself as part of ‘The Empty Agenda’ approach I use on how to choose the right masterclass:

  1. Is the person giving the masterclass a real, proven expert in the field?
  2. Do I know, trust & like the person concerned?
  3. What exactly do I learn in this masterclass? (what are the ‘learning objectives?’)  
  4. Can I learn this also in a more efficient or effective way?
  5. Do I need to know or learn how to do this now?
  6. Is this the most relevant masterclass for me at the event in the program?
  7. Is there something more relevant that I can spend my time on?

Is this something usefull for you? Or do you have other criteria?

This is one of the topics by the way of the break-out session at the Venture Cafe next Thursday 22nd of August in Rotterdam (the agenda is here). It will be a real ‘do-session’ if you want….

So join this session to get practical tips, advice, the slides and a free e-book and another checklist on ‘Time management 4 entrepreneurs’ or choose another free ‘masterclass’!


Tony de Bree (‘Dr & EEP MBA!’) has been working as management consultant and global change manager, in entrepreneurial finance and (corporate) venturing with high-tech and impact startups and scaleups inside and outside Banking, FinTech & RegTech since 1997. He earmarked Amazon.com, Bol.com, PayPal, ASML & IKEA in 2001 while working at ABN Amro. He left the Bank in 2011 and is helping corporates, executives, students, startups, scaleups & SMES to make money online and offline with their own knowledge and their own unique ecosystem. He is author of the bestsellers ‘Geld verdienen met jezelf’, ‘Kan het vliegen?’ and ‘De scale-up blueprint’ and author of many eBooks in English. Connect with him on LinkedIn here or contact him here.


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