Hi, when it comes to marketing on LinkedIn, the number one most important part of the process is getting your profile right. What I mean by that is the following.

1. You want your profile to be complete.
2. You especially want your profile to pre-sell you.

I see a lot of people’s profiles on LinkedIn that fail on one, or often both, of these points. In the rest of this article, I’d like to talk about the three most common problems I often see.

Problem #1: Poor Photo

LinkedIn is a business site! Unless you run a beach-side concession renting out umbrellas and sea kayaks, you don’t want your LinkedIn profile picture to be from your last vacation. You know the one I’m taking about, right? Yep—the one where you’re wearing your multi-colored swim suit, and you’re carrying around that boogie board you love so much.

Would you dress like that for a job interview? Gosh, I hope not! Go dress up as you would for that job interview and get your significant other to take a well-lighted picture with your phone. Should do the job! My personal tip: try to adapt the profile photo to the people you want to get into contact with. A corporate bank is not the same as a FinTech startup or a FinTech scaleup….

Problem #2: No Summary or Poor Summary

I see this all the time with the executives I coach during our different blended learning programs (see here). People with otherwise great looking profiles, but their summary is either not there or it’s only one sentence long. That summary space has a 2,000-character limit. Use them all, or as close as you can!

By the way, remember that your LinkedIn Summary is not a short version of your c.v. but it should anser the main question: ‘why you?’. Why should somebody contact you? Hire you, or invite you?

Problem #3: No Recommendations

This one’s a little more problematic than the first two, because you actually have to get someone else to do the recommending. But, here’s the deal. People are actually scrolling down and looking for those recommendations! You don’t need many. Two or three will do nicely. So, do this, if you don’t already have some. Ethically get some of your closer business associates to fill out a LinkedIn recommendation for you. You can either write it for them, and they can copy and paste or they can do it all themselves!

The bottom line is this—you need a full and complete profile. And especially one that connects with your niche or targetaudience. LinkedIn even prompts you for this, so if you haven’t filled out everything, you should know better! Stop what you’re doing right now and get that LinkedIn profile in tip top shape…….so that you are found and contacted by the right people.

Good luck and until the next blog on LinkedIn.

Greetings,
Tony

p.s. If you are interested in more practical tips about how you can use LinkedIn to reach your objectives, including how to get leads, bookmark these posts.

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