The internet and therefor also online marketing has moved on… and what worked before is now obsolete. Boring text gets ignored… and even images too. Now, in 2019, social storytelling and especially social story videos take visual marketing to a whole new level. In this first blog, I will explain what ‘Social Story Videos’ are and why they are so successful.
What are ‘Social Story Videos’?
“Social Story Videos’ are in general short videos (upto 15 seconds) that are published on differen social media platforms like Facebook, Instagram, Snapchat, Tiwtter, WhatsApp & LinkedIn”.
Why are they so popular?
The reason short online storytelling and especially social story videos work is because they’re easier to digest than regular text, images and long videos…We live in a world of short attention spans, where people crave bitesize video content that’s entertaining and easy to consume. Which is great news for you as a smart business owner… because you don’t need to create long videos that cost big bucks to produce anymore as part of your online marketing strategy and your online content marketing strategy.
In the next blog on ‘Social Storytelling, ‘Social Story Videos’ and ‘Social Story Marketing’, we will look at what social stories are and why they are so popular and so effective.
Tony de Bree
Tony de Bree has been working in Educational Technology and multimedia since 1985 and in (corporate) venturing and entrepreneurial financing of high-tech and impact startups and scaleups inside and outside Banking, FinTech, RegTech & EdTech since 1997. He earmarked Amazon.com, Bol.com, PayPal, ASML & IKEA in 2001 while working at Corporate IT Strategy at ABN Amro. He is a successful online entrepreneur & online marketeer as his ‘plan b’ since 2001. He left the Bank at the end of 2011 and is helping executives, students, founders of startups, CEOs of scaleups & SMES to make money online and offline and ‘Start & Grow their business without growing their organization’. Connect with him on LinkedIn here or contact him here.