[BLOG]: What Is A ‘Sales Funnel?’

What is a sales funnel?

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Hi, how are you?

many people I know have started their own business as a ‘one-person-company’, as a founder or a startup or a director of a scale-up or SME, but have failed to make any money. One of the main reasons is the lack of an effective and efficient ‘sales funnel’. And I often have made the same mistake in the beginning to be honest.

How to turn visitors into cash?

It is great to use all kinds of fancy online and offline marketing tools, but at the end of the day you have to turn visitors into cash! You have to engage with the right people and help them to make become a customer. Answering the following 4 questions are critical for your success:

  1. How to find the right leads into your niche?
  2. How to turn them into a prospect?
  3. How to turn prospects into buyers?
  4. How to turn one-time-customers into repeat-customers.

What is a sales funnel? 

The manual or automated process you use to reach the right people in your niche online and/or offline and to turn them step-by-step into a customer or preferably a repeat customers, is called the ‘sales funnel’. 

Sales funnels can start in different ways. The most easy way is online. With your own website or with one or more profiles or channels on social media like LinkedIn, YouTube or Instagram. Depending on where the best contacts and possible leads for YOU and your value proposition can be found.

However, remember that the first step of reaching the right people that you might do business with as the start of a sales funel can also be at an event, at a conference or by publishing a book for instance: offline.

Blogs on sales & sales automation.

Because sales and smart sales automation is critical for your success as an entrepreneur, startup or scaleup I will share my personal experiences in this area and the experiences of other successful entrepreneurs on these blogs on ‘Sales’ & ‘Sales automation’.


Dr. Tony de Bree MBA has been working in (corporate) venturing and entrepreneurial financing of high-tech and impact startups and scaleups inside and outside Banking, FinTech & RegTech since 1997. He earmarked Amazon.com, Bol.com, PayPal, ASML & IKEA in 2001 while working at Corporate IT Strategy at ABN Amro. He is a successful online entrepreneur as his ‘plan b’ since 2001 making money with digital products like eBooks. He left the Bank at the end of 2011 and is helping executives, students, founders of startups, CEOs of scaleups & SMES to make money online and offline and ‘Start & Grow their business without growing their organization’. He is bestselling author of a number of books for entrepeneurs in Dutch. Connect with him on LinkedIn here or contact him here.


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